We are weeks later and I have had the pleasure of being able to listen to the album and 'Besties' for a while now. Lo and behold!, I am getting used to the way Black Country, New Road approaches its songs and have started to take a shine to it. It's different but certainly surprising.
BCNR is a band that formed in Cambridge, U.K., in 2018 and knew a principle songwriter and frontman, Isaac Wood. He left the band in 2022 and usually that is the end of a band. This band took a principled decision: it refused to play all its old songs and started to write new songs fast and filled its touring obligations with these new songs. That commercial suicide trip ends with an album that I like a lot better than the old work, which did not reach me in any way.
On Forever Howlong the whole band started to compose, the lyrics are from individual members. The outcome is an album somewhere between British folk, alternative pop and jazz. The mix is a sort of anything goes. The structure and forms are almost free and at any point an instrument can join in from an unexpected corner.
All this makes Forever Howlong one big surprise. A more difficult break can transition into a perfect pop melody before it disappears again in a more jazz oriented coda. What I've found is that if I allow to go with Black Country, New Road's flow, and set all preconceptions aside, I am surprised. I can travel down this new musical road with pleasure.
Listening to an album is a different experience than listening to a single. A single needs to be instantly satisfying. 'Besties' did everything but do that, while the second single 'Happy Birthday' did and that enticed me to give Forever Howlong a chance. I'm glad I did, because I'm very much the richer for it.
Wout de Natris - van der Borght
You can listen to and order Forever Howlong here:
https://blackcountrynewroad.bandcamp.com/album/forever-howlong